The historic centre of Naples: the murals by Maradona
From our editorial team
Italy is not just a country, but a promise: of beauty, history, good food, style and that special attitude to life between espresso and evening sun.
Some cities bring all this together in such a concentrated way that they attract millions of people year after year. The Italian statistics authority ISTAT shows where Italy has the most overnight guests: Overnight stays in official accommodation, hotels, holiday flats and B&Bs are counted.
10th Pisa - approx. 1.2 million arrivals per year

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The tower is leaning - the interest is stable. Pisa attracts visitors from all over the world who have exactly one goal: the classic photo motif with the leaning tower. Many tourists only stay for a few hours, while others discover the pretty old town, the Arno promenade and the student flair.
- Region: Tuscany
- Inhabitants: just under 90,000
- Highlights:
- The Leaning Tower of Pisa (Torre Pendente)
- Pisa Cathedral (Duomo di Santa Maria Assunta)
- Campo Santo Monumentale (Holy Cemetery)
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More Information9th Bologna - approx. 1.6 million arrivals
The oldest university city in Europe is an insider tip with a lasting effect. Bologna lives under arcades, loves good food and thinks on the left. Anyone who loves pasta will never say spaghetti Bolognese here again - but ragù alla Bolognese.
- RegionEmilia-Romagna
- Inhabitants: a good 390,000
- Highlights:
- Piazza Maggiore & the Basilica of San Petronio
- The Two Towers (Due Torri): Asinelli & Garisenda
- The oldest university in Europe
8th Verona - approx. 1.8 million arrivals
Verona is more than just Shakespeare. The Roman arena, medieval alleyways, elegant boutiques and a glass of Valpolicella make the city one of the most beautiful weekend destinations in northern Italy. Bonus: Everything is within easy walking distance.
- RegionVeneto
- Inhabitants: just under 260,000
- Highlights:
- Arena di Verona
- Casa di Giulietta (Julia's House)
- Ponte Pietra & view of the old town
7. Turin - approx. 1.8 million arrivals

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A little under the radar - yet so stylish! Turin combines industrial heritage with baroque splendour, Espresso with chocolate liqueur (keyword: Bicerin) and a view of the Alps with city flair. For all those who like Italy a little quieter.
- RegionPiedmont
- Inhabitants: 854.00
- Highlights:
- Mole Antonelliana & Film Museum
- The Egyptian Museum (Museo Egizio)
- Coffee house culture & baroque squares
6. Naples - approx. 3.5 million arrivals
Untamed, unadorned, incomparable. Naples is not a backdrop, but real life - dense, wild and delicious. Those who get involved with the city will be rewarded: with pizza at its finest, a Old Town like a labyrinth and views that last forever.
We were in the oldest Late-night bar in Napleswhere you can get sweets at 1 o'clock in the morning and in the most popular Panino shop in the citywhere you have to wait an hour. Also on the Traces of MaradonaThis love is immortal.
- RegionCampania
- Inhabitants909,000 in the city, approx. 3.04 million inhabitants in the metropolitan region of Naples
- Highlights:
- Museo Archeologico Nazionale di Napoli - Famous for its collections from Pompeii and Herculaneum
- Metro dell'Arte - the spectacularly designed Naples underground railway, the largest underground museum in the world
- Napoli Sotterranea - the fascinating underground passages, catacombs and caves beneath the historic city centre
5 Rimini - approx. 3.5-4 million arrivals
Party, beach, family holiday - Rimini is Italy's summer version at full throttle. The city on the Adriatic has long been more than just a seaside resort: Roman history, trendy bars and a surprisingly good cultural programme make up the mix (here you can find the whole story).
- Region: Emilia-Romagna
- Inhabitants: 150.000
- Highlights:
- The 15 km long beach & beach promenade (Lungomare)
- Roman heritage: Tiberius Bridge & Arch of Augustus
- Fellini & the "Museo Fellini"
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More Information4. Florence - approx. 5.1 million arrivals
Florence is the Renaissance Mecca. The Uffizi Gallery, cathedral, Ponte Vecchio - world heritage site after world heritage site. And yet there is still room for small cafés, Tuscan cuisine and walks with views of olive groves.
- Region: Tuscany
- Inhabitants: 363.000
- Highlights:
- The Uffizi Gallery (Galleria degli Uffizi)
- Florence Cathedral (Santa Maria del Fiore) & Brunelleschi's dome
- Ponte Vecchio
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More Information3. Venice - approx. 5.7 million arrivals
Venice floats. On water, in the imagination - and sometimes just short of Collapse over. Nevertheless, it remains unique. No other city looks like this, sounds like this, feels like this. Despite the crowds: an experience that gets under your skin.
- RegionVeneto
- Inhabitants254,000 (just under 50,000 officially on the main island)
- Highlights:
- St Mark's Square & St Mark's Basilica (Piazza San Marco)
- Grand Canal & vaporetto ride
- Rialto Bridge & market next door
2. Milan - approx. 6.6 million arrivals
Design capital, fashion mecca, business centre - but also surprisingly human. Milan can seem cool until you really get to know it. Then it opens up its courtyards, bars and art venues - and stays in your head for a long time.
- RegionLombardy
- Inhabitants: a good 1.3 million (metropolitan region: 7.6 million)
- Highlights:
- Milan Cathedral (Duomo di Milano)
- The Last Supper by Leonardo da Vinci (Cenacolo Vinciano)
- Galleria Vittorio Emanuele II
1st Rome - approx. 10 million arrivals
This is where it all ends (and begins). Rome is past, present and emotion. A walk through the city is like travelling through time in the sunlight - past ancient ruins, baroque squares and trattorias where history is served.
- RegionLazio
- Inhabitants: a good 2.7 million
- Highlights:
- The Colosseum
- St Peter's Basilica & Vatican
- Piazza Navona & Baroque Rome
It is particularly difficult to choose three highlights in Rome. The list could go on forever: The Roman Forum, the Trevi Fountainthe Pantheon, the Spanish Steps and, and, and.
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