Emozioni are definitely there, often mangiare is also involved. Italy is the European leader in the use of social media. No wonder that the most successful tiktoker in the world comes from Italy.
Here are the stars of the industry. Attention, spoilers: Only one female duo is holding on to the top spot in Italy at the moment, but two older men are too.
Place 8

Screenshot: Tiktok
- Foodgood by Giallo Zafferano: 14.3 million followers
- Tiktok: @gzfoodqood)
This man can cook - at least it looks like it. And it all looks damn tasty! Giallo manages without speaking, he lets his food speak. Attention: 1. definitely makes you hungry, 2. suitable for all ages.
@gzfoodqood #zucchini #snack @giallozafferano #khalidelmahi ♬ Babel (Remix) - 染哥
Place 7

Screenshot: Tiktok
- Paky: 16.5 million followers
- Tiktok: @paky__official
Either you love him or you think he's silly: Paky makes funny video tutorials, tries out other tutorials and special effects himself. Rather for the younger target group.
@paky__official Result of #utorial 😍It took me 20 min😭😂Favourite food?🤪Scrivi "pollo" ad occhi chiusi🤭#perte #foryou #italy #fype #4u #xyzbca #lol #rend #barbecue ♬ Barbecue Bacon Burger Rock - Kyoshi Sad
- Sabaudia in Lazio: This is what Mussolini's showcase city looks like today
- Why Bologna is Italy's safest city for pedestrians
Place 6

Screenshot: Tiktok
- Letwins: 17.3 million followers
- Tiktok: @letwins
Female power and two at once: the sister duo (the twins) shows in a sympathetically funny way how you can trick in videos - all of a sudden a chair disappears, all of a sudden a new outfit is there. Lots of girly stuff. The two are really fat in the TikTok business, doing advertising for L'Oréal, among others.
@letwins Sorry sister but in this beat I really don't want to get up ☀️ new #behindthescenes ♬ DJ Wait a Minute - DJ Exe
Place 5

- Urban Theory: 17.8 million followers
- Tiktok: @urbantheory_
Urban Theory is a performance artist and dancer who creates a wow effect in his clips. Sometimes black light, sometimes special effects, sometimes with a group, sometimes without - always something new. Everything works without speaking. Suitable for all those who like to be amazed.
@urbantheory_ Dancing for the first time on a beatbox track by Azel, an Italian artist. We are glad to have performed on it. @Azel #urban #urbantheory #dance #tutting #tut #crew #beatbox #azel #dancing #italy ♬ suono originale - Urban Theory
Place 4

Screenshot: Tiktok
- Manuel Mercuri 20.7 m
- Tiktok: @mercuri_88
The man with an incredible face. Manuel Mercuri has just released a song to go with it: "Do the face". He also has his own T-shirt line. Everything revolves around the face. Slapstick comedy with incredible grimaces.
@mercuri_88 Never do this #mercuri_88 #littlebrother #brothers #game #funny #meme ♬ original sound - Cringe
- Five things that Italians do differently when eating out
- Everyone knows Dolce Vita - but what about Sprezzatura?
3rd place

Screenshot: Tiktok
- Gianluca Vacchi: 21.4 million followers
- Tiktok: @gianlucavacchi
Until his late 40s, Gianluca Vacchi was completely normal, worked hard in the family empire, wore suits, businessman through and through. Then he discovered social media. A new career took its course. The early teenager dances, shows off his tattooed mukki body, his young wife, doesn't take himself or others seriously.
Some think he's a swanky show-off, others a super-cool eccentric - but everyone's looking.
@gianlucavacchi Todo lo que las historias nunca te han contado está aquí. #VacchiMuchoMas ya disponible en @primevideoit ♬ suono originale - Gianluca Vacchi
2nd place

Screenshot: Tiktok
- Arnaldo Mangini: 25.5 million followers
- Tiktok: @arnaldomangini
The Italian Mr Bean. His videos only work with facial expressions. Suitable for all those who like to smile.
@arnaldomangini Where is my Eye? 🧿
♬ Cool For The Summer - Bre, a hibryda
Place 1

Screenshot: Tiktok
- Khaby Lame: 143.3 million followers
- Tiktok: @khaby.lame
There is so much to tell about Khaby Lame that we have already dedicated an entire article to him. The most successful man on Tiktok in the world. And he managed to do it in just one year, so to speak. It all started when he lost his factory job... MORE
@khaby.lame If @50 Cent had to do a casting in the 19th century. 🤣 #learnfromkhaby #learnontok @tiktok @tiktokcreators ♬ sonido original - 0riginal_G7
...the crass career of Khaby Lame
How an unemployed factory worker turned his life - and Tiktok - upside down within a year: The incredible story of Khaby Lame and the aftermath of the Corona Crisis....

And this is how it looks on Instagram, by the way
We also took a look at Instagram: If you want to know who became a star here, check out this article:

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Our reports and articles from Italy
- Sabaudia in Lazio: This is what Mussolini's showcase city looks like todayStraight streets, straight houses and straight squares.
- Why Bologna is Italy's safest city for pedestriansWhy Bologna has hit the brakes.
- Hard, harder, Cantuccini! The secret of Italy's cult biscuitsThey look harmless until you bite into them.
- Five things that Italians do differently when eating outIn Italy, you don't eat to get full.
- Why Polignano a Mare is considered the "Pearl of the Adriatic"Actually too perfect to be real - and yet completely real.
- Worth seeing! Five small Italian towns that are still (almost) insider tipsDefinitely worth seeing and compact history.
- Everyone knows Dolce Vita - but what about Sprezzatura?A small style manifesto from the country where nonchalance became an art form.
- Antipasto, primo, secondo? This is how Italy eats - and how to order correctlyAn Italian menu is not a sprint, but a walk.
- The "beach of lovers" on Elba: the most romantic coast in TuscanyA story of love, pain - and perhaps the most romantic stretch of coastline in Tuscany.
- 7 reasons why Naples is Italy's new trend cityWhat used to be chaos is now character.
first published 24 June 2022
Cover picture/Monday: Screenshots by Tiktok
Source: Tiktok









