Emozioni are definitely there, often mangiare is also involved. Italy is the European leader in the use of social media. No wonder that the most successful tiktoker in the world comes from Italy.
Here are the stars of the industry. Attention, spoilers: Only one female duo is holding on to the top spot in Italy at the moment, but two older men are too.
Place 8

Screenshot: Tiktok
- Foodgood by Giallo Zafferano: 14.3 million followers
- Tiktok: @gzfoodqood)
This man can cook - at least it looks like it. And it all looks damn tasty! Giallo manages without speaking, he lets his food speak. Attention: 1. definitely makes you hungry, 2. suitable for all ages.
@gzfoodqood #zucchini #snack @giallozafferano #khalidelmahi ♬ Babel (Remix) - 染哥
Place 7

Screenshot: Tiktok
- Paky: 16.5 million followers
- Tiktok: @paky__official
Either you love him or you think he's silly: Paky makes funny video tutorials, tries out other tutorials and special effects himself. Rather for the younger target group.
@paky__official Result of #utorial 😍It took me 20 min😭😂Favourite food?🤪Scrivi "pollo" ad occhi chiusi🤭#perte #foryou #italy #fype #4u #xyzbca #lol #rend #barbecue ♬ Barbecue Bacon Burger Rock - Kyoshi Sad
- Gallipoli - The beautiful city that dances on the sea
- Bari in Apulia: an old town that smells of fresh laundry
Place 6

Screenshot: Tiktok
- Letwins: 17.3 million followers
- Tiktok: @letwins
Female power and two at once: the sister duo (the twins) shows in a sympathetically funny way how you can trick in videos - all of a sudden a chair disappears, all of a sudden a new outfit is there. Lots of girly stuff. The two are really fat in the TikTok business, doing advertising for L'Oréal, among others.
@letwins Sorry sister but in this beat I really don't want to get up ☀️ new #behindthescenes ♬ DJ Wait a Minute - DJ Exe
Place 5

- Urban Theory: 17.8 million followers
- Tiktok: @urbantheory_
Urban Theory is a performance artist and dancer who creates a wow effect in his clips. Sometimes black light, sometimes special effects, sometimes with a group, sometimes without - always something new. Everything works without speaking. Suitable for all those who like to be amazed.
@urbantheory_ Dancing for the first time on a beatbox track by Azel, an Italian artist. We are glad to have performed on it. @Azel #urban #urbantheory #dance #tutting #tut #crew #beatbox #azel #dancing #italy ♬ suono originale - Urban Theory
Place 4

Screenshot: Tiktok
- Manuel Mercuri 20.7 m
- Tiktok: @mercuri_88
The man with an incredible face. Manuel Mercuri has just released a song to go with it: "Do the face". He also has his own T-shirt line. Everything revolves around the face. Slapstick comedy with incredible grimaces.
@mercuri_88 Never do this #mercuri_88 #littlebrother #brothers #game #funny #meme ♬ original sound - Cringe
- Easter in Italy. The most beautiful processions and traditions
- Five things that Italians do differently when eating out
3rd place

Screenshot: Tiktok
- Gianluca Vacchi: 21.4 million followers
- Tiktok: @gianlucavacchi
Until his late 40s, Gianluca Vacchi was completely normal, worked hard in the family empire, wore suits, businessman through and through. Then he discovered social media. A new career took its course. The early teenager dances, shows off his tattooed mukki body, his young wife, doesn't take himself or others seriously.
Some think he's a swanky show-off, others a super-cool eccentric - but everyone's looking.
@gianlucavacchi Todo lo que las historias nunca te han contado está aquí. #VacchiMuchoMas ya disponible en @primevideoit ♬ suono originale - Gianluca Vacchi
2nd place

Screenshot: Tiktok
- Arnaldo Mangini: 25.5 million followers
- Tiktok: @arnaldomangini
The Italian Mr Bean. His videos only work with facial expressions. Suitable for all those who like to smile.
@arnaldomangini Where is my Eye? 🧿
♬ Cool For The Summer - Bre, a hibryda
Place 1

Screenshot: Tiktok
- Khaby Lame: 143.3 million followers
- Tiktok: @khaby.lame
There is so much to tell about Khaby Lame that we have already dedicated an entire article to him. The most successful man on Tiktok in the world. And he managed to do it in just one year, so to speak. It all started when he lost his factory job... MORE
@khaby.lame If @50 Cent had to do a casting in the 19th century. 🤣 #learnfromkhaby #learnontok @tiktok @tiktokcreators ♬ sonido original - 0riginal_G7
...the crass career of Khaby Lame
How an unemployed factory worker turned his life - and Tiktok - upside down within a year: The incredible story of Khaby Lame and the aftermath of the Corona Crisis....

And this is how it looks on Instagram, by the way
We also took a look at Instagram: If you want to know who became a star here, check out this article:

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Our reports and articles from Italy
- Gallipoli - The beautiful city that dances on the seaA feeling like being on a stage.
- Bari in Apulia: an old town that smells of fresh laundryFresh laundry every day.
- Easter in Italy. The most beautiful processions and traditionsHoly Week as an exceptional experience.
- The most beautiful view of Florence: why a 20-minute walk is worthwhileMasterpiece in the open air.
- The sacrament standing up: Sixty seconds of Italian eternityThe short ritual prayer.
- The finger of Milan - and what it has to do with the stock marketMilan is fashion, Milan is money and also middle fingers.
- Dolce Vita in Rimini: If you only see the beach, you're missing outGoodbye coach party tourism.
- Espresso hacks in Italy: fast, strong and without tourist trapsIt's all over in less than two minutes.
- Italy holiday 2026: Why this white village in Apulia is now inspiring everyoneA forest of white cones.
- Spring in Italy: 5 beautiful places to experience the lemon blossomA natural phenomenon that is addictive...
first published 24 June 2022
Cover picture/Monday: Screenshots by Tiktok
Source: Tiktok









