{"id":10786,"date":"2025-03-15T08:01:00","date_gmt":"2025-03-15T07:01:00","guid":{"rendered":"https:\/\/la-bella-vita.club\/?p=10786"},"modified":"2025-06-21T18:50:25","modified_gmt":"2025-06-21T16:50:25","slug":"billion-dollar-business-luxury-tourism-in-italia","status":"publish","type":"post","link":"https:\/\/la-bella-vita.club\/en\/milliardengeschaeft-luxus-tourismus-in-italien\/","title":{"rendered":"Luxury study: This is how much the super-rich spend on holiday in Italy"},"content":{"rendered":"

The luxury resort of Portofino in Liguria<\/strong> Photo: stock.adobe.com\/tundedin<\/sub><\/sup><\/em><\/p>\n\n\n\n

Italy is a favourite holiday destination for the super-rich. What does luxury tourism bring to Italy? A study has now investigated how much the first class spends on holiday. A business worth billions. <\/strong><\/p>\n\n\n\n

The curse and blessing of guests with money. Their XL yachts block the bays, pollute the water and the air. The prices for land in places like Positano and Portofino are rising to absurd heights. And once these people have made themselves comfortable, there's no need for a normal wallet to show its face. <\/p>\n\n\n

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With jar in hand: the minimum equipment
<\/em><\/strong>Photo by Fuka jaz on Pexels.com<\/a><\/sub><\/sup><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

What hardly anyone knows is that this relatively small group of the so-called high-end segment brings an above-average amount of money with them. On average, a luxury tourist spends 14,700 euros in Italy. A holiday worth a medium-sized car.<\/strong><\/p>\n\n\n\n

Researching why Italy speaks with its hands<\/a><\/em><\/strong><\/p>\n\n\n\n

With almost two million rich holidaymakers in Italy, we are talking about a sum of about 25 (!!!) billion euros per year. This is the result of a study commissioned by the ECCIA association. (ECCIA<\/em> = european Alliance of Cultural and Creative Industries,<\/em> more see below).*<\/em> <\/p>\n\n\n

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Here you show what you've got: Showtime on the Amalfi Coast
<\/em><\/strong>Photo by Leander Joseph on Pexels.com<\/a><\/sub><\/sup><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
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How luxury influences a place<\/h4>\n\n\n\n

These are the findings of the study on luxury holidaymakers in Italy and Europe:<\/em><\/p>\n\n\n\n